The ‘Money Making button’ – also commonly known as the ‘Call to action’ (CTA) button – is simply the prompt on your website telling the user to take a specific action.
In marketing, call to actions help a business convert a visitor, or reader into a lead for the sales team, and can drive a variety of different actions depending on the content’s goal. The content’s goal is almost always going to be sales, and the most common call to action examples you’ll see are ‘book now’, ‘buy now’ or similar.
It seems easy enough to just add a call to action button on your site (if you haven’t got one already that is), but there is a lot we can do to make sure this button actually persuades your visitor to click it, and convert to a sale for you.
Here are some little steps you can take to ensure that this button helps you to reach your goal.
- First off, don’t just chuck any verb into your call to action button, the nature of your business should dictate what this says. Whatever it is you are doing, the money making button on your site will firstly need a strong command word. If you’re running an e-commerce business, your call to action button should probably include ‘shop now’ for example.
- Once you’ve got your verbs right, it wouldn’t hurt to get a little creative and try to talk about the customer a bit more. For example, instead of ‘Check out today’s deals’ you could spice it up a bit with ‘tons of deals at your fingertips’. This call to action puts the customer at the centre of the story. Instead of ‘shop now’, asos.com’s call to action is ‘shop the latest looks’, which appeals more directly to the visitor because really, is there any other reason people use asos other than to binge buy new fashion trends?
- Consider what it is you really want your visitor to do. What kind of business are you? You’ve got your verbs, and you’ve got creative, but will the magic button work on its own? Perhaps you want to direct your client somewhere else before they make a purchase. Netflix’s call to action is to ‘Start your free trial’, which will encourage free triallers to then upgrade to a paying subscription. A more bespoke product or service may use the CTA ‘get in touch’, to encourage a conversation that then may lead to a sale.
- Third, you must consider the placement of the magic button on your site. Did you know that naturally a human’s gaze on a website goes over to the top right hand side of the webpage? So where do you think the best placement for your call to action should be? Further eye-tracking studies show that call to action buttons also convert well on inner web pages when placed below the fold, and after the information presented on that page.
Still stuck? Whether it is with your copy, or optimising your site for sales, we can help.
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(P.S. Did you see what we did there?☝️)