What’s your role at Refiine? 

Head of Creative. 

Where were you before you joined us at refine?

I was Head of Creative at another agency! 

What one moment in your life are you most proud of?

The Bloukrans Bridge Bungee Jump, South Africa (highest bridge bungee in the world)

I did this to conquer my fear of heights, whilst it was an amazing experience it didn’t do much to conquer that fear!

Who would be your dream client?

National Trust, I’d love to be involved with a company that works so hard to preserve the amazing nature/landscapes that surrounds us.

We have a family membership and I always look to see how their branding evolves, packaging solutions that overcome plastic etc. 

Dream holiday destination?

Family holiday to Lapland, Finland. 

I love the thought of staying in a glass igloo with snow all around.

Favourite thing about working at refiine?

Working with a great team of people that help and support each other in difficult times. This only makes you want to work harder for your team.

What’s your favourite quote?

‘Less is more’ 

I first heard this at university in various creative marketing books. Throughout my career I always tell myself this when working on creative projects – it’s very true and I feel it improves my work.

First thing you are going to do when we’re out of lockdown?

Go for a swim! This is my time and keeps me feeling positive, I sometimes plan my day or think of my best ideas when I’m swimming lengths of the pool. 

And lastly, what’s the one song you’re going to add to the team’s Spotify playlist when we’re back in the office?! 

‘The Crazy Train’ (from the Trolls film).

My kids love it and it will always remind me of the good times we’ve had during lockdown.