The independent voice of cricket
Wisden came to us as they wanted to take their brand and content online, with an engaging and appealing site that stuck true to their well established brand and ethos. More significantly, they needed to be able to access their own CMS (Content Management System) to meet the demands of their constantly updating business.
As well as the written content, the site needed to integrate a live score API, statistics, match archive and eCommerce.
All of this had a 4 month completion date in time for the start of the ashes series – an immovable deadline.
How we helped them
Working closely with the Wisden team we designed a site that stayed true to the classic brand with a clean modern layout that was transferrable across the varied content types that the site had to provide.
Due to the size of the project, the site specifications remained fluid throughout the development process, so we delivered the site using an agile methodology in fortnightly sprints, keeping the customer very much in the middle of the process at all times.
We chose WordPress as the CMS for the site using our bespoke framework to enhance and optimise the efficiency of the platform.
Working with the 3rd party supplier of the live match API, we integrated their data into the site by developing an internal database structure that allowed us to deliver the content in a scalable and expedient way to the users. This led to a 80% reduction in page load time.
- The new website was delivered on time and to budget and has grown in users consistently since launch.
- Wisden continue to be delighted with the performance of the site, and the way that it represents their brand in the digital landscape.
- We continue to work with Wisden to optimise and enhance the site on a regular basis as their user numbers approach 1million, and continue to support integrations with their commercial partners, such as Bet365, data mapping between API feeds to provide latest odds for matches.
We needed a high quality website put together in an unreasonably short amount of time.The team were excellent from start to finish. They worked patiently with us to get the brief right, communicated really well throughout the build and delivered a beautiful shiny new website, all on schedule. I would definitely recommend.Ian Sykes, Managing Director, Wisden