Increasing online sales by 68% for the UK’s No.1 roof tent company
The Challenge
TentBox are a young business with big growth goals. They were referred to us to help take their business to the next level. A new website was needed to drive online sales and build their loyal community of TentBox ambassadors across the globe.
To achieve this, it was super important to dig deep and really understand the needs of a prospective TentBox customer. What type of person are they? Why would they be interested and what information would they want to see?
The Solution
An interactive configurator was created showing the customer what a TentBox would look like on their style of car. 360° images and product videos immerse the user into the TentBox products and creates a slick experience that is engaging and informative. For those customers wanting a little bit more, a brochure download was added and integrated with HubSpot for automated follow ups.
To build upon the loyal TentBox community, an area was created for ambassadors to showcase their stories and an affiliate portal was configured allowing experienced marketers to register creating an additional revenue driver.
The Results
increase in online sales
increase in conversion rate
decrease in bounce rate
The Future
- The success of the new website has enabled TentBox to reach their short term sales goals allowing them to turn their focus to a longer term strategy for growth.
- Close collaboration with TentBox ensures the website continues to evolve and improve as their business grows month on month.
- We continue to assist drive their online sales further with additional marketing services such as PPC and SEO.
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It was a pleasure working with the refiine team from start to finish. With their e-commerce expertise they understood our requirements perfectly and were able to offer valuable ideas to make significant improvements to our brief. refiine are highly recommended!
Oliver Shurville, Founder, Tentbox