Global leaders in Cricket helmets and protection
The Challenge
Masuri’s website had become outdated, difficult to maintain, and unrepresentative of an established brand with a growing product range.
They approached us with the need for a new site that allowed them to tell their brand story, showcase their ever-expanding capabilities, whilst still positioning them as the experts in, and preferred supplier of, cricket helmets and protection.
Specifically, they wanted to showcase their teamwear offering and allow customers to easily make enquiries. They also needed training and access to update website content themselves due to frequent changes and new products.
The Solution
To solve the problems Masuri were facing with their old site, we created a WordPress site that allowed them to tell their brand story across their full range of products.
By using our custom framework on top of the WordPress platform, the website was made simple for Masuri to maintain and update themselves. The protection area showcases their position as industry leaders, whilst the teamwear area was built with scalability in mind – so as the brand expanded into new sports, these could easily be added and contained within the existing structure.
Simple well positioned calls to action throughout the site provide customers with ample, timely opportunities to register interest and request further information. Ultimately making Masuri’s new site being one that sells.
The results
increase in revenue
increase in conversion rate
decrease in bounce rate
The Future
- Masuri were delighted with the end result of their site, and have since been amending and updating all their content with ease.
- They continue to see an increase in website enquiries, and teamwear suppliers also saw a significant uplift in sales as a result.
- Following this success, we continue to work alongside Masuri and were recruited to design the packaging for four new products after a successful launch of the website.
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“
Refiine did a fantastic job on our website and catered for every little thing we specifically needed. They really are the go-to agency.
Adam Shanley, CMO, Masuri